When Google launched Google+ recently, everyone jumped at the opportunity to create a profile and mark their presence on the internet’s newest social media network. Although the company made it very clear that this social network would support human profiles only, several businesses went ahead and created profiles for their business including Ford, Mashable and Sesame Street.
Google was forced to remove these profiles and asked businesses to refrain from creating a commercial profile on the network until specific business pages are rolled out, which is rumoured to be just 2 weeks away.
Backing their actions Google VP of Products, Bradley Horowitz, said:
Let me be clear – and I’m sorry if this wasn’t obvious – we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial.
Supporting these non-human entities is an obviously great feature – we have no allergy to it at all! It’s just not part of the system we are currently testing.
Chris Oestlien, Group Project Manager has also released an update with information regarding the upcoming business pages on Google+ For Businesses Update 3 and Google+ blogpost. He has said that as a part of their closed beta testing, a limited number of companies will be allowed to create a brand page on Google+ to access the success.
As told by Oestlien:
We want to include everything from small businesses to individual contractors all the way up to the largest brand names in the world. What we’re really looking for is companies that on the one hand have a real rich history of being active in the social sphere, brands that have strong, loyal audiences and are proactive and engaging and who want to spread it out a little more.
Pitched directly against Facebook business pages, Google+ business pages appear to be one of the most exciting features to be integrated into Google+. We’re hearing news of some really cool features like an employee and management listing to verify the business ownership, hangout (a place where companies will be able to talk literally face-to-face to their customers on a regular basis), ‘Sparks’ that will help business owners keep their pages up to date with news related to their brand and the regular Google features like Google Maps and Places, Google Offers, Google Analytics, AdWords all under one roof.
The speculation is so fierce of how the Google+ business profile pages will appear that some people are creating mock-ups of their ideas. Here is one such mock-up:
One thing that is for certain is that many businesses are eagerly awaiting the launch of business profiles, so as soon as we know more we will let you know.