Google AdWords advertisers will be happy to hear the news that campaign budgets have been given a bit of a shake-up in the past couple of days.
The new Shared Budgets feature allows advertisers to establish a single daily budget shared by multiple campaigns, within one account. Google suggests this new feature will make it easier to match AdWords spending with how businesses allocate their marketing budgets.
Here’s the official word from Google’s Vidya Iyer:
Say you’re an outdoor furniture seller with a single line of products. You’re currently running three campaigns: a desktop search campaign, a mobile search campaign, [and] a remarketing campaign to reach people who have visited your site but didn’t convert. Your overall marketing plan allows you to spend $100 per day across your three campaigns. Without shared budgets, you’d next have to decide how to allocate the $100 daily AdWords budget across each of your three campaigns. Say you set a $60 daily budget for your desktop campaign, a $20 daily budget for your mobile campaign, and $20 to your remarketing campaign.
Using shared budgets allows automatic adjustments across campaigns, so you don’t have to constantly monitor and change individual campaign budgets throughout the day.
If you switch to using a shared budget in the middle of the day, the new budget number will apply from the time you create it, as if $0 had previously been spent that day.
If you want to consolidate your AdWords budgets using the Shared Budgets feature simply visit “Shared library” and select “Budgets” within your AdWords dashboard or visit the AdWords Help Centre for more details.