Google has recently revealed plans for Google Analytics to work hand in hand with Google Display Network so that advertisers can have an option for remarketing to targeted consumers who have recently been on their websites.
Many internet users will not realize that it is no coincidence when they visit a website and then see an ad for that store on various pages when browsing the web. More often than not, it is not occurring by chance but is evidence that the website you visited is engaging in remarketing efforts. Remarketing strategies are designed to assist businesses in bringing users back to their website. Often the advertisements will offer incentives that draw them in such as discounts, freebies or special offers.
This new Remarketing for Google Analytics feature will truly provide a boost to AdWords advertisers and it is likely that you will see more retargeted ads each time you are on the Internet. The changes have made remarketing much easier than it was in the past. The goal was to make it easier for advertisers to create remarketing campaigns by using Google Analytics and related data. The data from Analytics is applied to remarketing and is used in a new and innovative way so that advertisers can select their target audience by examining tons of different statistics, including but not limited to what city the user is, how much time they spend browsing the website.
Remarketing can be overwhelming for some Internet users who would rather not be bothered with targeted advertisements from websites they have recently visited. Consumers who do not wish to deal with remarketing ads will be glad to know that Google has created a “Mute This Ad” feature that allows them to effectively opt out of the remarketing process. There are also settings that users can tweak in the Ads Preferences Manager. If a customer does not wish to view any advertisement content from Google Analytics, they can take advantage of the Google Analytics Opt-Out.
Remarketing was complicated in the past, with advertisers needing to put a remarketing tag on each page to add them to a list to be used for remarketing purposes. Google has smoothed out the edges with this new development and now advertisers can use one single code and place it on each page to create the same type of list.
With all of the new tools in their arsenals, advertisers can create highly effective remarketing campaigns so they can see an increase in their amount of repeat visitors and an increase in overall sales as well.