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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Thursday, November 6, 2008

Google: Bigger is Better for AdSense Units

Posted by @ 6:16 pm

If you’re an AdSense publisher looking for advice to improve your earnings, Google has a tip for you: Bigger is better. Google recommend using larger ad blocks on your site because they have been proven to deliver the best results.

Here is a simple video from Google explaining this:

These larger ad units typically perform better because advertisers tend to favor these formats and they’re more obvious to users visiting your site. Google have identified the following three ad sizes as having the best performance:

  • 300×250 medium rectangle
  • 728×90 leaderboard
  • 160×600 skyscraper

If you’re using AdSense on your site, I would recommend trying to include at least one of the above formats on your page. Careful placements next to or around your content is the best way to get users clicking!

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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