After first rumors surfaced in late October, Google Base is now live. According to Google, “Google Base is a place where you can add all types of information that we’ll host and make searchable online.” Google Base comes with attributes and labels – that means you can enhance your information with additional facts that make it easier to categorize or find your information. Think of it as a kind of tagging.

Why is Google launching Google Base? For them, it is a way of receiving data that they might have not been finding so far, i.e. users can push data to Google instead of relying on search engine spiders to find it. In its current form, Google Base is still too basic (pun intended) to be a treat to eBay, Craigslist or any other comparable sites – but knowing Google that could change rapidly!

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