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Monday, April 19, 2010

Google Announces Search Spelling & Suggest Improvements

Posted by @ 10:25 pm

Google has recently taken its search suggestion feature to a whole new level.

An update was released just last week with three enhancements to help searchers enter their search query more quickly and easily: more localized Google Suggest, improved spell correction for names and auto-correction for 31 languages.

Google Suggest has been made more relevant by listing queries beneath the search box that are more relevant to your area. Here is Google’s example:


For those searchers who have a little trouble with spelling, then Google ‘Did you mean?” link has been improved also. New Google technology now picks up more search results when they type in a persons name and additional information. The official Google blog post explains more:

Our new technology is based on the concept that people often know something else about the person besides the approximate spelling of his name. People often include other terms such as “composer” or “lawyer sparta wisconsin” in their search query, which provides valuable context to help us narrow the range of possibilities for the spelling correction. We use these additional descriptive words to offer you better suggestions. Some examples: [matthew devin oracle], [yuri lehner stanford], [simon tung machine learning]. With these improvements you’ll start seeing more useful spell corrections for names.

The final enhancement also applies to the “Did you mean?” feature, where spelling auto-correction has now been expanded to 31 languages across 180+ domains.

So next time you think your search query is incorrect, think again, chances are Google knows what you’re thinking and has the correct search results for you.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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