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Monday, December 11, 2006

Google and Yahoo! Jump On the Microsoft IE7 Bandwagon

Posted by @ 4:22 pm

The battle between Google, Yahoo! and Microsoft has been waging for some time and the playing field has grown beyond just search. The competition now includes the fields of social media, communities, online software and now – internet browsers.

In what could be a brilliant move, Google and Yahoo! have taken the approach, “if ya can’t bet them – join them” by releasing their own version of the recently released Microsoft Internet Explorer 7 (IE7).

The core features of all three versions are identical; the key difference is the services provided as defaults. Obviously the teams at Google and Yahoo! didn’t want the world’s top internet browser excluding their services, so they released their own versions.

Optimized versions of the IE7 browser will see users offered either Google or Yahoo! search as the default, the homepage will be set to their search engines, and their toolbars installed automatically.

While it appears that Microsoft hasn’t stopped the roll out of the Google and Yahoo! IE7 versions, it seems they have had some say in the way they are marketed. If you visit the download pages for the two new versions, they look identical. So if Microsoft isn’t setting the guidelines, then Google and Yahoo!’s marketing departments must be on holidays.

What these releases do mean for Microsoft is even more exposure for their Internet Explorer. Considering Google’s very public support for Firefox (IE7′s closest competitor), Microsoft execs would be seeing these new IE7 versions as the lesser of two evils.

POST UPDATE – 13th December 2006
It looks like Google’s marketing department are back from holidays or read this post, as they have just modified the presentation on the Google Optimized IE7 page – see below.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (3 - comments)

Pee See, windows applications of any kind are just lousy and Microsoft whims should simply be put to rest once and for all..

By Anonymous - December 12, 2006

The Google marketing department wasn’t on vacation. They stole the pagelayout and graphics from Yahoo, and even blured out the Yahoo tool bar. After it was exposed on TechCrunch, Google redesigned the page. Not vacation, just theft!

By Anonymous - December 14, 2006

How do you mean can’t beat them?
It might not go as fast as some people would like but Microsoft is loosing its monopoly position on every front.
The day that all Microsoft marketshare statistics are below 50% will come.

By stelt - December 14, 2006

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