Google is in the process of releasing the Ad Review Center, which allows you to easily control what Google Ads show up on your website. It allows publishers to manually approve or block ads that show on their site, so that only the most relevant ads appear. This means no more advertisements which are offensive or poorly targeted or even ads from your competitors.

The default setting in this feature will be “auto-allow” so ads will run unless you block them. Inside the Ad Review Center you can review all your ads at one time. Alternatively, you can manually review ads before they appear on your site; you’ll then have 24 hours to review ads before they are automatically allowed to run on your site.

If you decide to block an ad you’ll be asked for a reason and Google will give the feedback to advertisers, so they can use it to improve the quality and relevance of future ad campaigns.

The Ad Review Center will gradually be released to all publishers over the next few months. You’ll know you have the feature when you see a green box at the top of your ‘Competitive Ad Filter’ page, which is located under the ‘AdSense Setup’ tab.

This new feature is no doubt going to be a great benefit to all website owners who are sick of having those irrelevant ads appearing on their sites. Let us know what you think of this new Google feature by leaving a comment below.