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Monday, July 12, 2010

Google Allowed to Continue Operations in China

Posted by @ 8:54 pm

google-china-1Last week we reported on the latest developments between Google and China, which saw Google remove their automatic redirect to in an attempt to save their internet content licence in China.

Google has now confirmed their plan has been successful, with Beijing agreeing to renew the company’s licence to operate a website in mainland China.

As Courtney reported last week, Google originally stopped censoring Chinese search results by redirecting users to, which provides uncensored search results to the Hong Kong market. China then responded by saying they would not renew the company’s internet licence unless the automatic redirect was removed.

In response, Google removed their automatic redirect and now uses a (somewhat sneaky) placeholder page which redirects users to if they click anywhere on the page.


According to an article from the New York Times, Google’s chief executive, Eric E. Schmidt, said Friday that the renewal “was the outcome we were hoping for.”

“We’ll keep doing what we’re doing, and they’ll keep doing what they’re doing,” he said on Friday at the Allen & Company media conference in Sun Valley, Idaho.

The renewal of Google’s internet licence creates some stability in the standoff, however the Chinese government does have the ability to revoke their licence at any time.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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