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Monday, February 26, 2007

Google Algorithm Update – Search Rankings on the Move

Posted by @ 5:01 pm

It appears a Google algorithm update was rolled out last week which has seen rankings moving up and down in Google’s SERPs.

While initially I thought we were alone in the Google ranking scramble, Aaron Wall of cool SEO book and his trusty group of readers have a long list of comments and feedback about the recent update. While nothing official has been forthcoming from Google, the comments give a guide to how different websites have been affected.

One particular comment by Cygnus on SEO Book, gives a good summary of the update:

“I see a few things that can probably be summed up as one change…the sandbox/trustbox was modified to be less restrictive on age and theme. I’m betting it’ll tighten up again, but hopefully just on the theme.

To me, this was their way of tackling the ever-growing .edu spam. A lot of that is gone from some of the SERPs I watch; of course, now I see even more blogspots a few pages into the listings, so who knows how much tweaking they’ll do over the next couple of weeks.”

It seems like Google is starting to give Web 2.0 based links and initiatives more value in determining rankings and has adjusted the importance of more traditional factors (i.e. “.edu” domains) accordingly based on their ability to be abused (black hat tricks).

If you you’ve been affected by the recent Google update – be it positively or negatively, let us know what you’ve seen and where you sit in the rankings now!

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (6 - comments)

I can confirm that on 22 February my “irish facts” page moved from no. 17 in Google to no. 1! I had added and revised my content, as well as gaining new backlinks. I am mightily pleased!

By pjdscott - February 27, 2007

We were 1st on a serach for ‘four poster bed’, no we are nowhere to be seen!

By Anonymous - February 27, 2007

No movement on my site

In saying that, we had done lots of work and had hoped that we might move up!!!!

By Anonymous - February 27, 2007


I was wondering what happened as it was so unexpected that I went from number two position on Google to off the charts. I had just added a RSS feed thinking this knocked me off top five, but it apparently is more likely this change. I was about to remove RSS feed to see what happens, so will let you all know.

By Anonymous - February 27, 2007

I own a web site called and I was ranked number 3 in GOOGLE for the search term Kalbarri. Now I am down to number 20 !!
My yahoo and msn are both unaffected.

By Anonymous - March 21, 2007

My Irish site had 5500 indexed pages on Google and has dropped to 4100 in the past 2 weeks. This is really killing me.

By Anonymous - March 25, 2007

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