It appears a Google algorithm update was rolled out last week which has seen rankings moving up and down in Google’s SERPs.
While initially I thought we were alone in the Google ranking scramble, Aaron Wall of cool SEO book and his trusty group of readers have a long list of comments and feedback about the recent update. While nothing official has been forthcoming from Google, the comments give a guide to how different websites have been affected.
One particular comment by Cygnus on SEO Book, gives a good summary of the update:
“I see a few things that can probably be summed up as one change…the sandbox/trustbox was modified to be less restrictive on age and theme. I’m betting it’ll tighten up again, but hopefully just on the theme.
To me, this was their way of tackling the ever-growing .edu spam. A lot of that is gone from some of the SERPs I watch; of course, now I see even more blogspots a few pages into the listings, so who knows how much tweaking they’ll do over the next couple of weeks.”
It seems like Google is starting to give Web 2.0 based links and initiatives more value in determining rankings and has adjusted the importance of more traditional factors (i.e. “.edu” domains) accordingly based on their ability to be abused (black hat tricks).
If you you’ve been affected by the recent Google update – be it positively or negatively, let us know what you’ve seen and where you sit in the rankings now!