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Thursday, May 19, 2011

Google AdWords Traffic Estimator Given Overhaul

Posted by @ 3:15 am

In an attempt to refine the statistics on estimated clicks, cost, and ad position for its AdWords users, Google recently announced some changes in the algorithm that is responsible for providing traffic estimates in AdWords.

This change is effective immediately and applies to all AdWords accounts globally.

Google AdWords users can now find keyword traffic estimates across a number of places in AdWords including the Traffic Estimator, the Keyword Tool, as well as on the Keywords tab.

Though details on the algorithmic changes haven’t been provided by Google, Dan Friedman wrote on Google’s Inside AdWords blog:

One of the most common uses of traffic estimates is to evaluate potential keywords and decide whether you should add them to your account. Traffic estimates are also useful in determining if your bids and budgets are appropriate for these new keywords.

So next time you use the Traffic Estimator you can enter a few different values in the Max CPC field and find out if you have set a suitable target bid. Based on the statistics generated by Traffic Estimator you can determine a suitable bid value that will get you best returns on investments.

Apart from this it can also help you decide on the best keyword strategy for your SEO campaigns.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (5 - comments)

[...] Read Original Story at [...]

By Google AdWords Traffic Estimator Given Overhaul | RM2 Project - May 19, 2011

[...] View full post on ineedhits [...]

By Google AdWords Traffic Estimator Given Overhaul | Business Review - May 19, 2011

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Google AdWords Traffic Estimator Given Overhaul « Miami Beach Web Designer - May 19, 2011

[...] WebMaster on May 19, 2011 Google AdWords Traffic Estimator Given Overhaul – Search Engine Marketing (blog) – 05/19/2011 Google AdWords Traffic Estimator Given OverhaulSearch Engine [...]

By News about Google Adwords issue #197 - May 19, 2011

[...] Google AdWords Traffic Estimator Given Overhaul [...]

By Adwords – Latest Adwords news – Google AdWords and Long term Web Advertising - May 22, 2011

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