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Monday, April 19, 2010

Google AdWords Targeting Options – iPad Now Included

Posted by @ 9:19 pm

With all the hype surrounding the Apple iPad, Google have announced they will now be supporting the device in the targeting options of Google AdWords campaigns. This expands the mobile device targeting list which already includes other devices like the iPhone and Android based smart phones.

To enable iPad targeting, edit your campaign settings and enable the iPad under ‘Advanced device and carrier options’


iPad targeting is going to especially useful if your content is strongly related to the device. Here are some examples:

  • You run an iPad focused website/blog
  • You are promoting iPad applications – in which case you can link to the download link for your app.
  • Your online store sells iPad related accessories
  • Location based ads – as many iPad users will be using the device on the go.

Others have also made suggestions that iPad owners will have a higher than average disposable income, so this could be another factor to consider in your ad targeting.

What do you think – will you be enabling iPad targeting on your campaigns?

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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