Google has announced that ad sitelinks will now be made available for all AdWords campaigns. The change now means that any AdWords advertiser can include a small line of additional text links under their main AdWords listing.
An example of how these ad sitelinks appear on Google can be seen below:
Google had previously only allowed advertisers buying their own brand names to add additional links to their search ads. This change now means sitelinks can be added across all campaigns, including those which are more generic or unbranded.
With claims that ad sitelinks can increase click through rates by over 30%, advertisers need to be careful in choosing which campaigns use this feature. For example, it may not always be the best idea to use sitelinks when bidding on your brand name, as you’ll simply be inviting more visitors to click on your PPC ad instead of your organic listing (which should be in first place too).
Another interesting point is the more advertisers that use this feature, the more clicks (and revenue) it will generate for Google, as organic listings are pushed further down the page.
If you’re looking to get started with Google AdWords, please contact us today and we’ll be happy to setup a campaign for your website.