The Google AdWords team has been busy over the past week announcing a number of changes via their Inside AdWords blog. Google advertisers can now take advantage of ‘elegant’ ad templates and also enter a competition to have your own TV ad published for free.
New High Quality Ad Templates
As part of ongoing enhancements to their display ad builder, Google have released a range of ‘elegant’ ad templates which features subtle backgrounds, gradients and also people. In addition, advertisers can also select from a range of 13 new fonts.
Below are some examples comparing the older style templates to the new ‘elegant’ designs:
New Elegant Templates:
‘TV for All’ Contest
The second round of news this week is Google’s announcement of their ‘TV for all’ contest. Basically, it’s a competition Google are running to promote their TV Ads program whereby contestants submit a TV ad they’ve created and the winner gets $25,000 worth of promotion via the Google TV Ad network.
Contestants can create an ad themselves, or use SpotMixer, a self-service video creation tool. If you’re interested in participating, visit the contest here and submit your video: www.youtube.com/tvforallcontest
That wraps up a busy week for the Google AdWords team. If you’ve created a TV ad or used Google’s new templates, leave a comment with them below so our readers can check them out.