Google have announced that AdWords advertisers can now receive a breakdown on their search traffic by Google Search partners. Previously, advertisers could only receive a breakdown in terms of Google Search (which included Google search partners) and the content network.

In case you’re not aware, Google search partners are other search engines that display AdWords Ads alongside their regular search results - just like Google. These search engines include AOL, Netscape, Ask.com and a whole bunch more:

To enable this data, navigate to any campaign and select the option below from the statistics menu:

If implemented correctly, here is the view you should be getting:

With this view you will be able to see ad group or campaign performance at a summary level, or broken down by different combinations of Google search, search partners, and our content network.

Google have also said that separate Google and aggregate search partner statistics will soon be available in the Report Center.

I recommend all advertisers enable this view and have a look at their statistics for search partners. We’ve found cases where search partners perform better and worse than Google itself, so it will depend on your industry and budget. Increasing or decreasing spend on search partner sites may be a quick and easy way to improve your campaigns success.