There has been some talk
on the web that Google is trialing a new AdWords feature called “Automatic Matching”. The trial has been offered to a very limited number of advertisers and has been marked as a beta version by Google.
The idea of “Automatic Matching” is that it automatically expands your keyword list to use up any remaining budget you have left over. The system analyzes the content of your website and other keywords in your list to generate extra keywords and help use up your remaining budget.
There have been mixed feelings in the blogosphere about the trial, with some calling it just another way to “bleed every penny of your budget every day”, while others noting that it would be a good feature for busy advertisers who don’t have the skills or time to expand their own keyword lists.
The trial is an extremely limited beta and those in the trial can opt out. Google claims feedback from the industry will ultimately determine if this feature is launched.
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