I was reviewing the performance of some of our Google Advertising clients recently and noticed some extraordinary results. One of our clients had achieved an ROI of over 500% on their advertising within their first month.
Looking at these web sites closer, I noticed that the thing they had in common was that they served niche markets. Advertising using Google AdWords, allows you to create your own category, without having to compete with the general industry that you’re business may sit under.
Furthermore, being in a niche market; you also have less competition, which means cheaper prices on relevant keywords. This makes it much easier to get affordable, targeted traffic to your web site and drives better ROI on your advertising.
Take for example the business of a high rise window cleaner. In the yellow pages they would be stuck amongst hundreds of other window cleaners in that general category. Bid on words such as “high rise window cleaner” on Adwords and presto they are now sitting in their own type of category, without much competition at all!
Do you run a business servicing a niche industry? Sponsored Listing Advertising may also help connect you with potential customers for less than you think.