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Thursday, November 26, 2009

Google AdWords Evolution – The New Search Ad Options

Posted by @ 5:56 pm
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As I mentioned last week, Google has spent a large part of 2009 testing various changes to their Search Engine Results Page, and the AdWords area is no exception.

Where AdWords was once easily recognized as the simple text ads at the top and right hand side of the organic results, over the last few years – this common description has become less and less correct.

This week, Google released a post to highlight just how much the Google AdWords ads have evolved. Here’s how they summed up their philosophy about AdWords evolution.

To provide a better search ads experience, we’ve been developing and testing a variety of new ad formats. These formats are focused on giving you the information you need, while retaining what you love about Google advertising: that the ads are relevant and useful.

Here’s some of the new ad formats you might experience in the Google SERPs for 2010:

  • Google AdWords with Movie Trailers

adwords-video

  • Google AdWords with Deep Site Links

adwords-sitelinks

  • Google Local and AdWords merge for Local Businesses

adwords-local

  • AdWords with Multiple Locations for Chains and Franchises

adwords-for-chains

  • Product Shopping with Images and Pricing

adwords-shopping

  • Comparison Shopping Direct from the Main SERPs

adwords-comparison-shopping

There’s no doubt Google will continue to innovate and improve on their AdWords platform with the company not content to rest on their laurels.

As summed up by Susan Wojcicki, VP of Product Management:

While we experiment with new formats, we’ll remain loyal to our core principle: that getting the right ad to the right person at the right time matters. As we continue to think up innovative ways to give you the information you want, you’re likely to see even more ad formats until we pinpoint the most useful, relevant and engaging ones.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (2 - comments)

[...] This post was mentioned on Twitter by ineedhits, Perth Web News. Perth Web News said: Google AdWords Evolution – The New Search Ad Options http://bit.ly/70m7q8 [...]

By Tweets that mention Google AdWords Evolution – The New Search Ad Options | ineedhits -- Topsy.com - November 26, 2009



Great source of information here! Going to bookmark and visit regularly. Thanks!

By adwords - December 14, 2009




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