Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Thursday, November 26, 2009

Google AdWords Evolution – The New Search Ad Options

Posted by @ 5:56 pm

As I mentioned last week, Google has spent a large part of 2009 testing various changes to their Search Engine Results Page, and the AdWords area is no exception.

Where AdWords was once easily recognized as the simple text ads at the top and right hand side of the organic results, over the last few years – this common description has become less and less correct.

This week, Google released a post to highlight just how much the Google AdWords ads have evolved. Here’s how they summed up their philosophy about AdWords evolution.

To provide a better search ads experience, we’ve been developing and testing a variety of new ad formats. These formats are focused on giving you the information you need, while retaining what you love about Google advertising: that the ads are relevant and useful.

Here’s some of the new ad formats you might experience in the Google SERPs for 2010:

  • Google AdWords with Movie Trailers


  • Google AdWords with Deep Site Links


  • Google Local and AdWords merge for Local Businesses


  • AdWords with Multiple Locations for Chains and Franchises


  • Product Shopping with Images and Pricing


  • Comparison Shopping Direct from the Main SERPs


There’s no doubt Google will continue to innovate and improve on their AdWords platform with the company not content to rest on their laurels.

As summed up by Susan Wojcicki, VP of Product Management:

While we experiment with new formats, we’ll remain loyal to our core principle: that getting the right ad to the right person at the right time matters. As we continue to think up innovative ways to give you the information you want, you’re likely to see even more ad formats until we pinpoint the most useful, relevant and engaging ones.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (2 - comments)

[...] This post was mentioned on Twitter by ineedhits, Perth Web News. Perth Web News said: Google AdWords Evolution – The New Search Ad Options [...]

By Tweets that mention Google AdWords Evolution – The New Search Ad Options | ineedhits -- - November 26, 2009

Great source of information here! Going to bookmark and visit regularly. Thanks!

By adwords - December 14, 2009

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Search News (646 of 1797 articles)

Firefox from Mozilla turned 5 this month, and celebrated by having achieved 25% of the global browser usage market share. ...