There are thousands of different home based business products available on the web today and many have become very popular amongst affiliate advertisers. Over the years I have come across a wide variety of home based affiliate websites; some of which are very clear and a few that have simply confused me.
Recently, in a move to weed out some of these lower quality affiliate websites, Google have increased the minimum cost per click for certain over crowded affiliate programs.
A few weeks ago one of our Google AdWords Qualified Technicians attempted to setup a campaign in Google AdWords for a common Home Based Business affiliate site and noticed that Google had placed a minimum cost per click of approx $10 on every keyword.
The same technician also attempted to use similar keywords for a less known Home Based Business site and to his surprise the minimum cost per click was approximately $0.70. Using Yahoo! Search Marketing proved to be a winner for the sites affected by Google’s high cost per click as quality traffic was delivered for approximately $0.50 per click – 1/20 of the price Google wanted.
Affiliate advertisers need to ensure they are promoting a high quality affiliate program that delivers real value to consumers. If your program is just a gimmick or hyper competitive it may be best to look at some other alternatives – especially if you’re considering Google Advertising for your website.