With catchy domain names becoming slightly harder to find these days, many people are buying old domain names that would seem perfect for them. But, this can often lead to problems.
These domain names are often previously owned by spammers and can have you already on your back foot with your Google ranking before you even get started.
Before you think about buying one of these previously owned “spammy” domains, here are a few sage words of advice from Google’s Matt Cutts. He stated recently that buying one of these sites is akin to starting off already in a hole and then having to climb or dig your way out just to get back to zero. This would be true since many of these sites have a negative ranking, whereas a new site has a zero ranking and could then move up.
Matt also stated that many previous website owners who drove the domain name into the ground will then try to sell it off so they can make a little bit of money off the site. Imagine it as someone buying a car that they literally run into the ground and then gave it a fresh coat of paint just so it could sell. Then once you buy it, you spend wasted time and money just to fix it and start fresh again. This is the same wasted effort you will have in cleaning up a site that was riddled with spam. Only after fixing all of that will you get the chance to get back to zero and the worst part is, many of the people you are trying to reach may already be biased based off the old domain.
The best course of action would be to simply start off fresh with your own domain and you will ensure that your time and efforts will be fruitful.
Matt explains more in the video below, it’s well worth a look if you are considering buying an old domain.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.