Google AdSense have just launched “next” and “previous” buttons next to their AdSense display ads. The buttons give users a choice of which ads they see by presenting an entirely new set of ads each time the next button is clicked.
After first bring picked up by some users in December last year, the Inside AdSense blog officially released the news on the 2nd of April. According to the Inside AdSense blog:
While the ads the user initially sees may be relevant to a publisher’s content, they may not be precisely what the user is seeking — for example, a user may see ads about cheddar and brie cheese but would prefer more information about Swiss cheese. With the ‘next’ and ‘previous’ buttons, users can view more cheese ads until a Swiss cheese ad appears.
I’ve attached a couple of screenshots showing how the buttons look on different ad blocks.
All ads cycle when the arrow buttons are clicked presenting the user with 2 or 4 new ads using the examples above. Publishers won’t generate earnings when users click on the arrows, but they should help to improve overall earnings by giving the user more ads to choose from. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they’re looking for, which can lead to higher earnings for you.