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Monday, December 7, 2009

Google Adds Page Speed Report Ahead of New Ranking Factor

Posted by @ 12:20 am

google-clockA few weeks ago we reported that Google may be adding page loading speed as a ranking factor in 2010. They have now taken this a step further by adding a page speed report to their set of free webmaster tools.

To access the data, visit the labs section of your Google webmaster account and click on the site performance tab. You’ll now have a summary on the following:

  • How long your webpage takes to load
  • A graphical history of your website’s speed over the past few months
  • How your load time compares to other sites
  • Steps you can take to speed up individual pages

Here’s a screenshot of the tool from Google’s blog post:


Google says that the load time data comes from information sent by users of your site who have installed the Google toolbar and opted-in to enhanced features. This means its representative of a global average of real users, which is better than using a spider or robot to gather the data.

Aside from giving your site a little ranking boost, optimizing your page load times can improve customer satisfaction, clicks and even revenue. If you want to learn some other ways to speed up your site, take a read of our post from last week.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (4 - comments)

[...] This post was mentioned on Twitter by ineedhits and Perth Web News, sinu abraham. sinu abraham said: Google Adds Page Speed Report Ahead of New Ranking Factor: A few weeks ago we reported that Google may b… [...]

By Tweets that mention Google Adds Page Speed Report Ahead of New Ranking Factor | ineedhits -- - December 7, 2009

I think it is great move by Google to add page speed report ahead of new ranking factor.

By garage storage shelves - December 8, 2009

I’m not too sure about this move. I know they’re trying to make the web faster for the mobile web of the future, but Google’s success is based on relevence! I’m not sure there’s much link bewteen relevent content and lightweight markup.
If they ever do ACTUALLY base PageRank on load speed, I’d expect it’ll only be a slight boost…

By Martin 'Tino' - December 8, 2009

Relevance makes sense to me! My site takes time to load but this is all relevant material. In this age of speed, much is lost in the interest of HURRY. I do not feel that speed should be king! There is an old saying on the Internet and for any writer, CONTENT IS KING.

By Lori - December 16, 2009

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