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Thursday, December 16, 2010

Google Adds New Redirect Links and Search Query Info to Webmaster Tools

Posted by @ 5:54 pm
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Google has a gift for all site owners this festive season with some serious benefits. Google has announced that they have updated the “Search queries” and “Links to your site” features on their Webmasters Tools making it more user friendly.

Here is a rundown of the new features:

  • Top Page Queries in Query Reports

Search queries have always been a popular feature in the Google Webmaster Tool set. Many webmasters have been requesting a feature that enables them to see the search query data for the individual pages of their websites and it seems Google has obliged.

Webmasters will see a new tab titled “Top Pages” in the search query feature. Top pages will show all the data for the top pages of your website based on their performance on Google Search and the data will comprise of tab list impressions, clicks and rankings.

Up until now, you could see and assess, in details, the performance of your query over the whole website in the “Top Queries” feature. However, now the “Top Pages” feature allows you to view and assess the performance of an individual page. It will show a list of queries that direct traffic to that particular page, impressions and the number of clicks for each query.

Google has also simplified filtering of search queries, by introducing pie charts that will give a pictorial representation of the data on the basis of percentage of search, location and traffic.

  • URL Redirects in Link Reports

The other new feature comes in the form of “links to your site” (URL redirects) that will now be listed in your link reports.

Here’s how Google’s Jonathan Simon explains it on the Google Webmaster Central Blog:

If there’s a link to your site that links to URL1 which then redirects to URL2, we are now showing the link from URL1 to URL2 as an intermediate link. We also added a “Download all links” option to all the tables in the Links to your site feature.

Google hopes these changes bring some extra joy to webmasters this holiday season and we hope they do too.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






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