In an effort to help site owners address some of the basics of code based SEO for better indexing, Google has introduced “Content Analysis” into Webmaster Central.
Google Webmaster Central is a great resource for any website owner focused on their Google listings and rankings. This latest addition will provide some great foundation insights into the way Google is viewing the Meta Data and content of your web pages.
As Google pointed out on the release blog post:
“Content analysis contains feedback about issues that may impact the user experience or that may make it difficult for Google to crawl and index pages on your site. By reviewing the areas we’ve highlighted, you can help eliminate potential issues that could affect your site’s ability to be crawled and indexed. This results in better indexing of your site by Google and other search engines.”
The Content Analysis summary which can be found in the diagnostics section of Webmaster Central addresses three core areas:
- Title problems: Highlighting any potential issues with missing or repeated web page title tags.
- Meta description problems: Detailing issues with missing duplicate or other Meta description problems.
- Non-indexable content: Providing a list of pages that containing non-indexable content, such as images, videos, flash files etc.
While the information provided may not be overly valuable to webmasters who are quite advanced with their SEO, it is a handy tool for less savvy site owners, especially considering the impact such elements have on Google’s indexing and ranking of sites. To check your site’s content analysis – head over to Webmaster Central now.