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Monday, May 2, 2011

Google Acquires TalkBin Mainly for its Talented Team

Posted by @ 12:59 am

Continuing its acquisition spree Google has reportedly acquired TalkBin, a start-up company that is only 5 months old.

TalkBin is a consumer platform that allows users to give immediate feedback to local businesses via a mobile application. Businesses, in return, can respond to the user’s reviews by accessing the same platform through a web application. Sound pretty interesting and right down Google’s alley!

Founded in Dec 2010 TalkBin describes itself on its website as “a way for your business to deliver a better customer experience by letting customers use their mobile phones to communicate to your business in real time.”

It goes without saying that both companies are thrilled with the acquisition but it is speculated that Google invested in this company for its talent and not the product. Although Google said they “see a potential in TalkBin’s product as well.

Terms of the deal haven’t been disclosed yet but Google distributed this statement:

We’re thrilled to welcome the TalkBin team to Google. They’ve built a cool way for customers to engage with local businesses, and we think they’ll be a great fit for our mobile and local teams.

And here is what TalkBin had to say about the news:

We are excited to announce that we’ve been acquired by Google!

When we started building TalkBin in 2010, we set out to find a better way for consumers to connect with their local businesses in a more personal way. While we’re proud of what we’ve accomplished, we believe Google’s awesome mobile and local teams combined with their consumer reach will help us make our bigger goals a reality.

We appreciate all the support and positive feedback we received from all of our partners and we’re elated to join Google and get started!

It is being suggested that TalkBin will be shut down temporarily, and probably revamped. Chances are though, that TalkBin will be merged into Google Offers before being relaunched for new businesses down the line.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (3 - comments)

[...] full post on ineedhits « [...]

By Google Acquires TalkBin Mainly for its Talented Team | 2010 World Top Template Forum - May 2, 2011

[...] Google Acquires TalkBin Mainly for its Talented Team May 2, 2011 Ryan Morales SEO | SEM News No Comments [...]

By Google Acquires TalkBin Mainly for its Talented Team | RM2 Project - May 2, 2011

[...] View full post on ineedhits [...]

By Google Acquires TalkBin Mainly for its Talented Team | Business Review - May 2, 2011

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