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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Following the big news about the Yahoo!/MSN search deal, everyone’s been wondering how this might impact Google and what it means for competition. Marissa Mayer, Google’s VP of search has given the thumbs down to the deal, saying it might hurt competition and consumers.
In case you missed the big announcement, Microsoft effectively bought second place in the search engine wars by announcing a deal which will see Yahoo! transition over to using the Bing search engine.
In an article by PC world, Mayer said if Yahoo! adopts Bing instead of their own search engine, it will reduce the search market from three major players to two which might reduce innovation. According to Mayer, “Everyone runs faster in a race where there are more people.”
She also added that several groups at Google are studying the proposed partnership. The deal is expected to close sometime next year, following a green light from trade regulators. I would say that Google will be closely looking at this to try and put something together about why it should not go ahead.
Google has a commanding lead in the search race, controlling around 60% of worldwide searches. With Yahoo/MSN starting on a base of around 25-30% they’re going to have to work very hard to close the gap.
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | 1000+ Guaranteed Visitors Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
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