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Sunday, May 17, 2009

Google’s Wonder Wheel Helps Vague Searchers

Posted by @ 6:37 pm

At the annual Searchology gathering, Google’s Vice President of Search Products, Marissa Mayer announced a number of new tools that will add to the overall search experience.

The collections of tools are called Search Options, which, as Google puts it, will “let you slice and dice your results and generate different views to find what you need faster and easier.”

Marissa explains that Search Options “gives you the ability to view your results in new ways. One view gives you more information about each result, including images as well as text; while others let you explore and iterate your search in different ways.”

One of the coolest tools in Search Options is the Wonder Wheel. It gives the users related search queries or terms on a visual wheel so that they can click around and discover new topics. Your search query will appear inside a light blue circle, with related terms around it.

Here is what appeared in the Wonder Wheel when I searched for “iphone”:


Basically, if you’re not really sure what you’re looking for then the Wonder Wheel will help.

If you would like to learn more about the new Search Options, then check out Google’s video here.

Have you tried Google’s Search Options already? If so, what did you think? We would love to hear your thoughts.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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