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Sunday, July 26, 2009

Google’s Local AdWords Push Gathers Momentum – New Local Extensions Launched

Posted by @ 9:21 pm

Google can obviously see the huge revenue potential in the local advertising market, as it continues to enhance the AdWords platform to make it more attractive for bricks and mortar businesses.

This week, they’ve unveiled their latest Local enhancement – Local Extensions.

Location extensions allow you to “extend” your AdWords campaigns by dynamically attaching your business address to your ads.

If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords.

It has on numerous occasions annoyed me to find advertisers pretending to be local on explicitly local searches. The local extension should make it easier to identify the “real” local businesses on such searches – levelling the advertising playing field.

From a searchers point of view, the Location Extensions should improve trust in ads, and accordingly increase click through rates (CTRs). Hopefully this will also help local advertisers get better quality scores and more affordable click prices.

Google’s Local Extensions are the latest in an ongoing effort to improve Google’s value to local businesses. Here are some of the other Local improvements that Google have released over recent months:

Google Becomes More Local

New Features for Local Business Ads

New Local Business Ads Interaction Report

Local Flavor For Google Suggest

The Local Business Center Dashboard Opens Its Doors

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (4 - comments)

Good info. Hopefully this is a way for local search marketers to combat Google map spam. Running a local business ad in Adwords helps but legitimately optimizing a local listing in some markets has become almost impossible because of spam. This might be a step in the right direction.

By PPC Panda - August 3, 2009

Hello. Thank you for this great info! Keep up the good job!

By johnny - August 6, 2009

thank you! I really liked this post!

By teinby - August 9, 2009

[...] was in July last year that Google launched Location Extensions for AdWords and now they are making this enhancement [...]

By Google to Move Local AdWords Ads to Local Extensions | ineedhits - May 17, 2010

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