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Tuesday, January 17, 2006

GooBerry – the New Google Mobile Search Deal

Posted by @ 1:34 am

Everyone’s talking mobile search at the moment with the major players wheeling and dealing to offer more mobile content and appropriate localized search offerings. Google’s latest deal with BlackBerry (which could be called “GooBerry” but probably won’t), will see them make significant inroads into the mobile marketplace.

The recently announced deal will see Google instant-messaging and Google Local supported on the BlackBerry wireless network. Mark Guibert, VP of Corporate Marketing for Research In Motion, makers of BlackBerry, suggests “Google Talk for BlackBerry and Google Local for mobile will offer additional flexibility to BlackBerry customers in terms of how, when and where they stay in touch.”

The BlackBerry integration will include Google Talk instant messages in the email inbox, and access to the BlackBerry Calendar from Google Talk for meeting scheduling. Google Local will allow BlackBerry users to view maps, get access to directions and search for local businesses from the convenience of their handhelds. Google are even suggesting that it will include the Click-to-call feature; however this will be confined to the US in the short term.

Securing this deal with the widely used BlackBerry wireless network is great initiative from Google to assert itself on the mobile marketplace. It will also provide some great learning to expand across other mobile services. It’s about time these portable business tools such as BlackBerry and other PDA types, gave us truly useful mobile functionality, like being able to research and book those important business lunches on the go!

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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