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Monday, May 12, 2008

Glue Could Stop Yahoo! Falling to Pieces!

Posted by @ 5:42 pm

Despite all the negative attention Yahoo! has received lately thanks to its rejection of the Microsoft merger, they have managed to bring some good news with the implementation of a new way of presenting search results called Glue.

Glue Pages, which is currently in Beta form for the newly launched Yahoo! India, combines traditional search results with other related information including Wikipedia entries, stock chart, Flickr images, news and even Google blog search results.

Traditional search results appear in a strip on the left side of the page, which you will see from the image below.

I think that this is a great innovation from Yahoo! as it increases the possibility that searchers are going to find exactly what they are looking for in a Yahoo! search.

At this stage, there is no immediate plan to make this available for the US or other areas, as explained by Yahoo! spokeswoman Kathryn Kelly. “We encourage other regions to develop things that work for their regions,” Kelly said. “If it does get traction, potentially something like it could launch in the United States.”

So I guess for now we just cross our fingers and hope it does well enough in India to then allows us all to reap the benefits.

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Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

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