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Tuesday, January 26, 2010

Global Search Volume – U.S Still Tops, Japan Growing Quickly

Posted by @ 8:23 pm
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comScore has just published a report on the global search market which shows more than 131 billion searches were conducted across the web in December 2009. Leading countries in the search market include the United States, China and Japan.

Here’s the full chart on search volumes along with the percentage change:

comscoredec1

One of the interesting things to note from the report is the relatively slow growth rate of searches from China. While they are sitting second in terms of overall volume, their growth rate is the lowest amongst the top ten countries.

When you compare this to the high volume and growth rate from Japan, it is foreseeable that the Japanese may claim second spot in the not to distant future.

Google continues to lead the way as the dominant search engine, followed by Yahoo! and Baidu claiming the number three spot.

comscoredec2

If Google follows through on their threat to pull out of China, it’s possible that Baidu could pickup their lost market share and claim the number two spot. It will be interesting to see what happens when/if they decide to leave.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






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