Did you know you could add coupons to your Google Local listing? If you didn’t, you’re not alone.

Recognizing the how important coupons are in driving foot traffic for small businesses, Google started allowing users to upload coupons to their Google local listings back in 2007.

Well this week, just in time for the holiday season, they’ve enhanced their local service by pushing coupons to mobiles. From the release post:

First up, with more and more people using their mobile devices to find local businesses, we’ve added a new option for Local Business Center users in the US to display their coupons on mobile devices. Additionally, we’ve made it simpler to find and print coupons from your desktop, so now it’s easy to get discounts wherever you are.

Activating mobile exposure for your coupons is as simple as ticking a box in your Google Local Merchant area.

Once it’s activated, people viewing your business listing on their mobiles will see your active coupons. They can then click through to a mobile optimized page detailing the specifics of your coupon.

Google has also taken the opportunity to enhance the printable pages available on the stand web version of their local listings, so any coupons that people bring into your store will look consistent.

There’s no getting away from the burgeoning mobile market, and Google Local is your easiest way to get exposed to the market. So if you haven’t got your Google Local listing yet – get one now!