We were talking about our favorite newsletters in the office last week and were pretty surprised to find that all of us thought that personal comments by authors added quite a lot to the overall experience for us.
For example, Jill Whalen from the High Rankings Advisor always ends her newsletter with some comments about her kids and her Mini, Anne Holland from Marketing Sherpa recently shared some interesting insights from her last trip to visit her fiance’s family in Serbia, and Danny Sullivan from Search Engine Watch kept everyone updated on his new computer set-up after he moved house.
You, on the other hand, read our articles every week but you probably know very little about us – so we felt it was about time to introduce ourselves on a more personal level and share some of our passions outside the field of search engine marketing. We’re not sure if you’ll be interested in this kind of thing, so we’d appreciate your feedback!
We’re starting with me – Nancy Hackett, Marketing Manager here at ineedhits. After three years at ineedhits, I feel like a bit of an old hand at search engine marketing … but then I compare myself to my dad, who spent close to 30 years working for the same company in the same job. That’s impossible to imagine in this fast-paced Internet environment. I recently read “Who Moved My Cheese” by Spencer Johnson and found that the lessons from the book seem to be tailor-made for this industry. In the online environment, cheese supplies dwindle fast and you always need to keep abreast of changes and be on the lookout for the next big pile of yummy cheese!
Tomorrow, I’ve got a day off to attend the graduation ceremony and receive my MBA degree. I’ve been working on it part-time since late 2002 and it’s been pretty time-consuming – but definitely worth the effort in terms of gaining a greater and more cohesive strategic understanding of all aspects of running a business. I’ve also met some great people in the process, which made it all the more worthwhile. My husband and parents-in-law will attend the ceremony, and I’m getting pretty excited!
PS: My favorite cheeses? Roquefort, Parmesano Reggiano, Appenzeller and Emmenthal … oh, and Gruyere (I do love my cheese!).