The power and speed of the internet has bred a renewed interest in online video and Amazon is that latest major player to jump on the bandwagon.
Amazon Unbox, offers movies and TV shows for download from over 30 production studios and networks for small micro payments. Now users can access their favourite shows and movies without having to wait for re-runs or repeat episodes.
The studio and network list involved in Amazon’s Unbox service represents some of the world’s biggest production players. Some of the TV networks include CBS, MTV, Nickelodeon, BBC, PBS, Fox (News Corp.). On the movie studio roster, you’ll find productions from Viacom, 20th Century Fox, Sony Pictures, Lionsgate Entertainment and Metro-Goldwyn-Mayer.
With that sort of line-up, the pressure will be on for competing Video on Demand services to offer an equally impressive range of video content. While I doubt the production roster is exclusive to Amazon, the fact they have secured highly recognized shows and movies will help it get the head start on its rivals.
A notable exclusion from the line-up is Walt Disney Co. Due to the affiliations that Walt Disney has with Apple (Apple’s CEO, Steven Jobs is a significant stake holder in Walt Disney), Amazon Unbox users wont have access to the ABC network or Walt Disney’s range of movies.
Apple is set to launch a competing Video on Demand download service in the near future. This is yet another arena in the ongoing multimedia battle between Apple and Amazon. Apple iTunes and Amazon are already duelling in the music download market.
Google and Yahoo have entered the market via video sharing, and are starting to extend their services to Video on Demand. With Apple sure to release in the next week or so, and competition heating up, Amazon have made a good strategic move by getting a jump on the opposition.