In the current dot-com era, the conventional laws of building customer relationships have changed and more and more businesses are turning towards social media sites to serve as a platform to connect with their customers. A Google+ Business Page is one such portal that serves as a convenient place for you to get interacting with your customers.
The Google+ Business Page is a compilation of tools and products that help you connect, network and know your customer better and the first step towards it is to sign up for a Google+ Business Page.
For all those of you who have managed to get a Google+ Page up but haven’t really managed to get it generating revenues, here are a few Google+ features that could help you make your page a powerful marketing tool and build your online business identity.
Google + pages are about talking to the right people at the right time. Engage your customers in conversations that discuss your services/products in the form of posts, news updates about your business, customized group messages etc and track how many +1’s have you achieved over time. This will help you estimate your popularity across the web.
Google Hangouts: A superb place for you to interact with your customers face-to-face and get their feed back on your products and services, respond to their queries and complaints in real time all at the ease of a click. Hangouts allow you to have free high-quality video chats with up to 9 customers at a time and it could really work well for you.
Google Circles: You could re-group and organize your followers into smaller groups and share exclusive messages with specific groups. Works well if you have a group of loyal customers who you would like to offer a special discount without others knowing.
+1 button and Google+ badge: Helps your customers search to your business across the web and start recommending you as a brand by +1 ing your page. Similarly the Google+ badge, allows people to add your page to their circles to start getting updates from your business via Google+.
Making your +1s count: A feature that allows you to link your G+ Page to your AdWords campaigns so that all your +1s from your Page, website, ads and search results are totaled and displayed with your ad campaign. In future you will also be able to link your page to your AdWords campaigns using the social extensions in your AdWords accounts.
Direct Connect : A feature available to a selected group of websites at the moment, Direct connect will not work for everyone as it is an easy way for your customers to find your G+Page on Google search. If users see a + sign before a page on Google search clicking on it will send them to the business page directly. Users will also be prompted to automatically add Pages they find through Direct Connect to their circles. So if you are a website selling products from various brands this might not be the tool for you.,
Although Google+ was initially launched just as a social networking site that focused on connecting people the G+ pages are now heavily included into Google search results which makes it all the more important that you claim your Google+ Page before it is too late.