According to reports, it’s time to go… Google Buzz.
The official announcement came just a day after Google’s Q3 earnings report was released and most experts aren’t surprised that Google Buzz has been given the flick. With the arrival of Google+, Google Buzz has become irrelevant. Additionally, Google Labs too will be vanishing from today as well. The main reason for Google Labs closure is new CEO Larry Page’s efforts to streamline Google’s product portfolio.
Bradley Horowitz, Google’s VP of Products made the announcement in a blog post, stating:
Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome.
Google Buzz has seen its fare share of controversy and copped quite a lot of criticism which is said to be the main cause of its downfall. Google+ seems to have been adopted more by users than Google Buzz because of its privacy settings which Buzz lacked. Posts and profiles on Google Buzz were public which was a concern to many. Then there’s the lack of APIs released for Google Buzz which meant developers were restricted when developing new applications/software around Buzz.
For nostalgia purposes, Google will allow Buzz users to preserve the memory of the network by download your Google Buzz profile through Google Takeout.
Google Buzz isn’t the only Google service to have been given the chop. You can also say farewell to Code Search, Jaiku and the University Research Program for Google Search.
Will you miss Google Buzz? Did you ever use it in the first place? Feel free to share your thoughts below.