We sometimes tend to forget that there’s a whole huge non-English speaking world out there. So where can you go if you’d like to create non-English website content that is optimized for relevant keywords?
- For a start, make sure that a native speaker of the foreign language writes the content for your Web page. A native speaker won’t only write much better copy than someone who only learned the foreign language at school, he/she will also have a naturally stronger feel for relevant keywords and search terms that should be used.
- If you are looking for free tools, Yahoo! Search Marketing offers free keyword research tools in several languages. Here are just a few of them.
Yahoo!’s French keyword tool is here;
Yahoo!’s Spanish keyword tool is here;
Yahoo!’s German keyword tool is here;
Yahoo!’s Japanese keyword tool is here.
- And finally, it’s always helpful to look at your competitors’ sites. Review their copy and see what words they have used or optimized their pages for – that should give you plenty of inspiration!