In an attempt to boost small business users, Facebook is set to unveil a plan to launch a new program, Facebook Marketing Solutions, that includes giving away $10 million in advertising credits.
The announcement of the program is in partnership with the US Chamber of Commerce and the small-business group National Federation of Independent Business (NFIB). The motive here will be educating small businesses on how to promote themselves on the social-networking site including which ads to buy for the market they are targeting.
The new program will be officially kicked off by Facebook next month with a cross-country road show and a series of webinars with their partners. Facebook is said to be giving $50 per business in free advertising credits to around 200,000 small businesses, such a discount is said to be redeemable on first come first serve basis, when purchasing ads on the social networking web site.
While Facebook is making $4.05 billion in global advertising revenue, only 9.2 million small businesses are using Facebook advertising to reach out to their customers. When you consider that there are 30 million small businesses registered in the United States, Facebook has found an opportunity that they want to exploit.
The motive behind the free advertising credit is to get small business to try out an ad campaign on Facebook, so businesses can see first-hand how it can work to increase their businesses growth. Facebook has set up a page for more information.
So, if you’re looking to delve into Facebook marketing for your business, this new program might be a great opportunity to get started.