There’s a new button in town for Facebook user’s being tested right now. The new feature is being called “collections” which allows user’s to create a wish list of the products they would like to have by clicking a “want” button or a “collect” button. Reuters reports that the “want” button, according to some, is simply an e-commerce push.
The pages being tested right have three different buttons, “collect”, “want”, and “like”. The “collect” button allows users to choose an item they’d like to have and save it to a “products” collection. This would allow for friends of the user to see what their friends are “wanting” in their news feed. This is similar to pages that friends “like” being displayed and viewed by their friends. A “want” or “like” button is being tested on the other pages involved in the testing and would accomplish the same thing as the “collect” button but it would reach the news feed of friend’s friends. All of these buttons will place the items chosen to the Timeline of the user in the newest section called “products”.
The test pages at this point are Pottery Barn, Victoria’s Secret, Smith Optics, and a few others, seven in all according to a Reuters. With only a small fraction of Facebook pages being tested, the products being collected are images of the products, that are being placed in the “products” collection. Sound familiar? Just like Pinterest?
In order to check out the new buttons one would have to “like” a Facebook page that’s in the testing, find a picture of a product you’d want and save it. When you or a friend chooses a product in a user’s “wishlist”, you’ll/they’ll be sent to the right page of the brand’s web site, where the product can be puchased.
This new button, the “want” button, if put into use permanently, could improve online sales by driving more traffic to companies on Facebook which can potentially end up with more impulse purchasing. It seems like a solid idea since everyone always sees something they “want” and can help others with those hard to buy for friends.
Right now, Facebook isn’t asking for or taking any part of the sales produced by the “want” button but this could change.