We first told you about Facebook’s sponsored ads plan last month, but now it seems Facebook is satisfied with the test and has gone live with the program.
The new ads let marketer’s direct people to Facebook pages within the search bar or Developers can use it to push their apps to the top of search results.
Here’s the official word from Facebook:
Advertisers can create standard on-site ads (with a 70 character message) that lead to Facebook pages or apps (including custom tabs on their page). Ads can be targeted against Facebook entities, including Pages, Places, Apps, and subscribe-enabled users. Facebook users see the ad when the targeted entity appears in their search results. Ads only show in desktop search results, not on mobile and not on the “more results” page.
While it is technically sponsored advertising it’s a little different to Google sponsored advertising in that the ad cannot direct users anywhere off the Facebook site – they must go to a Facebook page.
So far some big names have been quick to take up sponsored ads, including Disney, Zynga, Marvel and dating site Match.com
Here is an example of the ads in action:
Just like any other ad or post you don’t want to see, you will be able to click the “x” to hide it. Facebook will just ask you the reason for this action – uninterested, offensive, misleading, repetitive etc.
For advertisers, here are some specific details on the ads from Facebook, via TechCrunch:
- Expanded distribution of your message, with placement in one of the most used features on Facebook.
- The ability to target what people are looking for, by appearing alongside related Apps, Pages, and Places.
- Flexibility to customize your landing destination, such as a specific tab on your Page.
Facebook Sponsored ads currently only support CPC bids (Type 1) or Optimized CPM bids (Type 7). The minimum bid price if the advertiser is using these ads for an entity they are already promoting in $0.01. For all other Facebook entities, the minimum bid is $0.15. Facebook can even tell you how many users you can expect to reach with the Reach Estimate tool here.
Sponsored ads are created and run through the Sponsored Results API launched late last week, there are more details here.
Have you noticed these sponsored ads when using Facebook lately? Would you consider advertising you Facebook page in this way? Feel free to share your thoughts below.