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Monday, May 17, 2010

Facebook Now the Top Display Ad Site

Posted by @ 7:29 pm

facebookdisplayadsAlthough they may be simply annoying to some Facebook user, display ads on the social network have become the most popular display ads across the internet, surpassing Yahoo.

ComScore reports that in the first quarter on 2010 there were a total of 1,089,732 display ad impressions in the US. Facebook delivered 176 billion display ad impressions (16.2% market share). Yahoo came in second with 132 billion impressions and holds 12.1% of the market. Other notable publishers were Microsoft and Fox Interactive Media.

The table below outlines the top 10 publishers during this period.


The statistics show a turnaround for the market after a very weak 2008/2009 due to worldwide financial instability. Jeff Hackett, comScore senior vice president explains more:

Following a severe ad recession that began in late 2008 and continued through the first three quarters of 2009, we’ve been seeing a strong resurgence in the online display ad market. The first quarter of 2010 posted strong volume in online display ads, coinciding with increasing expenditure from advertisers and higher CPMs for publishers. This pickup in activity should bode well for the online advertising industry as we move forward in 2010.

Overall, US internet users received over 1 trillion display ads which is a 15% increase over the same time period last year. The total ad spending for this period reached an estimated $2.7 billion, with the average cost per thousand impressions (CPM) equal to $2.48.

Why are Facebook display ads so popular?
It’s quite simple – Facebook has over 400 million users, many of whom spend a half hour or more each day on the site. So the more time spent on Facebook means more exposure to display ads.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (3 - comments)

[...] This post was mentioned on Twitter by ineedhits, MarketingFlash. MarketingFlash said: Facebook Now the Top Display Ad Site – Although they may be simply annoying to some Facebook user, display ads on t… [...]

By Tweets that mention Facebook Now the Top Display Ad Site | ineedhits -- - May 17, 2010

The popularity will only get better if Facebook continues to police users and keep the garbage and scams out instead of allowing those ads to mix in with legitimate offers with actual benefits.

Many advertisers over-deliver to get your business which will continue if the element stays high-end with accountability enforced. I say click and go get your bargains today!!

By Leah - May 18, 2010

[...] This post was mentioned on Twitter by Nancy Ruzow. Nancy Ruzow said: Facebook Now the Top Display Ad Site [...]

By Tweets that mention Facebook Now the Top Display Ad Site | ineedhits -- - May 18, 2010

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