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Monday, August 10, 2009

Facebook Gets Jump on Google in Real-Time Search!

Posted by @ 6:54 pm

ffandfbIt was just last week that we discussed Google’s intentions to look more closely at real-time search through Twitter. But it now appears that Google might need to set their sights on Facebook instead.

News has broken in the last day or so that Facebook has acquired social networking site Friendfeed for around $50 million.

Here is the official statement from FriendFeed co-founder Bret Taylor:

The FriendFeed team is extremely excited to become a part of the talented Facebook team.

We’ve always been great admirers of Facebook, and our companies share a common vision. Now we have the opportunity to bring many of the innovations we’ve developed at FriendFeed to Facebook’s 250 million users around the world and to work alongside Facebook’s passionate engineers to create even more ways for you to easily share with your friends online.

What makes this such big news is that Facebook can now get started on their recent plans to introduce real-time search to their social network. Facebook announced in June their intentions to build real-time search engine to rival Twitter and now it seems the FriendFeed acquisition is another step in the right direction.

How will FriendFeed help in this plan? FriendFeed rolled out real-time search recently which I think will be able to make Facebook’s search features better. FriendFeed also generates a lot of conversation, something I’m sure Facebook would like for it’s own website.

While Google has another option to partner with to aggregate real-time search data, this is not such good news for Twitter. Facebook’s plans will really put pressure on Twitter to try and come up with a point of difference. Twitter is good at what it does, there is no doubt about that, but if it doesn’t advance with the times, then it might get left behind.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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[...] Courtney Mills wrote an interesting post today on<b>Facebook</b> Gets Jump on Google in Real-Time <b>Search</b>! | ineedhitsHere’s a quick excerpt [...]

By Facebook Gets Jump on Google in Real-Time Search! | ineedhits – The Facebook News - August 17, 2009

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