Facebook is starting to get a little tricky with their marketing strategies. Now in your news feed you might see something called ‘promoted or sponsored posts’, otherwise known as Facebook Exchange ads.
Basically, advertisers are paying for you to see these posts. Just as we’ve been getting used to not having a lot of ads in our feed, you can now expect to see them at lot more frequently. Businesses who were enjoying the ability to advertise for free, no longer have that luxury because now Facebook is changing the rules.
Facebook is always trying to figure out how to get more revenue through their advertising. These ads that are now showing up in the middle of your feed are similar to the ones running on the right-hand side of the Facebook page, which are targeted to the searches you have done on your computer and the things you like on Facebook. You can click on these ads and go straight to the website.
Facebook is only working with a handful of advertisers who work through three partners — TellApart, MediaMath, and Nanigans, but is looking at expanding to additional network if this test is a success.
At this stage, this advertising test is appearing only on desktop version of Facebook, and hasn’t gone mobile. However, there is nothing stopping Facebook from implementing it on mobile in the future.
At the moment the ads on your news feed are just a test. They are seeing how the public handles it. Will they ignore the added nuisance and skip over it like cousin Sally’s five million pictures of her dog? These are the questions Facebook will ask as they run a select few marketers advertisements through people’s feeds.