While most people think of Google and Yahoo! when they talk about pay-per-click advertising, Tier 2 search engine ExactSeek.com has quietly been busy expanding the Independent Search Engine and Directory Network, which now has over 70 members like TowerSearch.com, Koogle.com, BusinessSeek.biz and MetaWebSearch.com.
ExactSeek offers flat fee keyword advertising with front page exposure of keyword ads throughout the entire network. Instead of paying per click and running the risk of being the victim of click fraud, the low flat fee of $12 per keyword term for a three month listing makes ExactSeek’s Featured Listings program an attractive option for especially for companies with a limited online marketing budget.
The founder of the network, Mel Strocen, also sees ISEDN as a lobby group for smaller search engines. As he said in a recent interview with DM News, “None of the members are large enough to have a major voice in search, but as a whole they can have an impact on the search engine industry.”