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Sunday, October 21, 2012

Ex-Google Employee Says “Forget About SEO”

Posted by @ 10:24 pm
15
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An ex-Google employee, Andre Weyher, has sent a warning to today’s SEO savvy web marketeers: “forget about SEO.”

During a recent interview, Weyher advised companies to ‘forget about SEO,’ in order to better their place in most SERPs over time. He placed an emphasis, to marketeers of today’s SEO scene, on developing quality content that “speaks to users”. Google’s algorithms are designed to penalize websites attracting search engine crawlers, instead rewarding websites naturally built with good content in mind.

Weyher says that he worked at Google for 2 years in the Search Quality Team, which is headed by Matt Cutts. So you would assume that Weyher knows what he is talking about.

“Try to work on your website as if SEO wasn’t a part of your plan,” Weyher added. He said that most website owners should foster content out of a genuine interest for their craft, instead of attracting high SERP rankings. Weyher also emphasized that marketers should focus on elements of their websites that go beyond their content, to provide end users with an optimized experience.

Search engine optimization (SEO) is the process of improving the visibility of a website within a search engine’s algorithmic search results pages. Gaining a natural increase in page ranking on most SERPs, or search engine results pages, is often a common goal for many SEO marketeers, who take in consideration how SEO keywords work, what users search and user-preferred search engines.

Over-optimization, or over-saturating websites and/or web content using SEO tricks of the trade leads to penalization by search engines, most notably Google. As an attempt to combat these websites, Google’s Penguin algorithm decreases search engine rankings of websites who violate the Webmaster Guidelines of Google’s services.

Weyher also commented on common search engine optimization techniques, such as link building and on-site SEO. Link building, in the context of search engine optimization, focuses on developing a network of links that link back to one’s website in order to drive more traffic to one’s website.

“Everyone knew that Penguin would be pointed at links, but I don’t think many people expected the impact to be as large as it turned out to be. At this stage a webmaster is out of his mind to still rely on techniques that were common practice 8 months ago.” he remarked, later adding that the infamy of a high PR page used to be valuable as a link-back, before the prevalence of Penguin that put an emphasis on page relevance.

Weyher also warned web marketeers to avoid ‘over-doing it’ when it comes to on-site SEO, which is prone to being penalized by Penguin due to over optimization, suggesting not to put more than 2 commercial-based keywords in your titles against Google’s discretion.

While this is some interesting advice, I think you should take it with a grain of salt because a lot of the advice that Weyher shares actually contradicts what Google has been telling us for you. Who do you believe?



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Discussion (15 - comments)

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By Ex-Google Employee Says “Forget About SEO” – Search Engine Marketing (blog) | Complete Seo Tips - October 22, 2012



[...] in mind the risks involved and the long term benefits, you will be better off using this service.Linkvana sis the best reviewed one way link builder that is providing online marketers, affiliate ma…satisfied with the kind of results they have achieved. This new service has proved to be God-send [...]

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[...] search engine crawlers, instead rewarding websites naturally built with … Read more on Search Engine Marketing (blog) Tags: #Seo, Browser, Extensions Categories: WordPress You can leave a response, [...]

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Same as it ever was. Content has always been king in the mind of Google, they are just getting smarter about how to police it. In defense of SEO firms, Google had previously created guidelines of how to hep with your Google rankings by adding anchor text to your back-links, informing both the crawlers and the clicker what content they could expect. Good in principle, but it was abused and people started producing crappy content and masses of it. This is the reason people were punished in Penguin…targeted back-links. Up until 8 months ago this was a very valid strategy.

Write good content, be social about it and build a following-this is the new SEO.

By Ron - October 22, 2012



Nothing new here. Dodges the issues that measurably and provably Google still rely on inbound links as THE major ranking factor. Content for context seems more important than ever though and Googles language filters coupled with their (seemingly pretty basic) “uniqueness” filters are getting better at sorting out the rubbish.
The issues here are twofold though as far as our favourite SE is concerned.
One. The value they offer for commercial phrases in terms of a good variation of search results page 1 are diminishing quickly. Their almost incestuous relationship with their own marketing logos, services, Pay per click and then excessinve placement of their own Youtube videos high on page one means that often (essp with page one no longer offering 10 results – but 6 or 7 instead) page one is just Google – advertising Google.
“Here;s our logo, here’s our services, here’s our PPC on top, here’s more PPC on the right, here’s our Youtube vids…it was JUST Google you wanted…wasn’t it?”
I cant see that lasting long and people considering long term that this is the set of results they want.
The other issue is the guy who wrote this left Google some months ago. In SE terms in 2012, that’s like finding out last weeks winning lottery numbers. Intersting, but pretty worthless.

By Paul - October 23, 2012



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These articles are annoying. There is a confusion about seo, seo always has been about quality content, but delivering content in a search engine friendly way. So this article confuses the definition of seo and says don’t do things that have always been frowned upon with google. So the message here is don’t do bad seo, not don’t do seo. This is alarmist.

By Richard coen - October 24, 2012



[...] Ex-Google Employee Says “Forget About SEO” Weyher also commented on common search engine optimization techniques, such as link building and on-site SEO. Link building, in the context of search engine optimization, focuses on developing a network of links that link back to one's website in order … Read more on Search Engine Marketing (blog) [...]

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