eBay, the online auction icon, has released of suite of new tools that capitalize on the best of Web 2.0 and wireless technology to provide their buyers and sellers the greatest level of interaction.
The tools include:
The first release is the eBay Wiki. Aimed at being the e-commerce version of Wikepedia, members will be able to write articles and notes about the eBay experience and their areas of expertise to build a knowledge base accessible by all. The knowledge base will include all details on the eBay’s buying and selling process, helping newbies and experienced members alike to make the most from the auction website.
Second announced release is the new member’s blogs. With the proliferation of blogging across the internet, it makes sense for eBay to make the most of this burgeoning phenomenon. It will allow members to document their experiences and build a sense of expertise to assist the auctioning process. It also helps eBay become more than just a place to buy and sell, with interesting blogs sure to draw regular readers outside of the auction process.
And for all those eBay addicts out there, and trust me there are many, they have introduced eBay alerts. An extension to eBay wireless, the alerts will use phone calls, text messages and instant messages to keep members up to date on all the latest trading action on the site. You’ll never miss an auction deadline again.
With all the pressure on the e-commerce giant from the likes of Google and MSN, these latest initiatives are sure to enhance their user’s experiences and further entrench eBay as the king of online auction.