Google recently launched a brand new type of AdWords ads – ‘Dynamic Search Ads’ will help AdWords advertisers target relevant searches by generating dynamic ads directly from the advertisers website.
As told by Baris Gultekin, Director, AdWords Product Management at Google:
Since user search behavior can be a moving target — each day, 16% of searches that occur, Google has never seen before. In such cases even well-managed AdWords campaigns containing thousands of keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what’s actually available on your web site. That’s not great for advertisers. It’s also not great for end users, who appreciate relevant ads linked to landing pages with in-stock items that perfectly match what they’re searching for.
With Dynamic Search Ads, Google will attempt to maintain a fresh index of each advertisers’ inventory using their organic web crawling technology. This will help AdWords advertisers deal with the dynamic nature of searches performed and assist their existing keyword-target ads to make better sales with fewer efforts.
How does it work?
- When a relevant search occurs, Google will dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page.
- The ad enters the auction and competes normally — but Google will hold it back for any search where you may also have an eligible keyword-targeted ad.
- Advertisers can choose to target their whole site, specific categories of products on their site, pages containing certain words, or pages containing certain strings in their URL.
Dynamic Search Ads are currently available in all countries and languages as a limited beta edition and Google is considering extending the service to more users based on feedback it receives during trial. There are more details here on Google Dynamic Ads.