With so many websites popping up everyday, it makes you sometimes wonder how Google (and the other search engines) keep track of them all.
Well, they do sometimes get help from webmasters who report other websites using spam techniques to gain a better ranking.
Some webmasters believe that submitting a spam report is simply a waste of time as they never get looked at by Google, but Matt Cutts wants to set the record straight.
Check out Matt’s video below explaining how they determine which spam reports are acted on.
Matt says that there are quiet a few people at Google who read the spam reports, however it is hard to act on each and every complaint. Due to the large volume of reports they get, they prioritize each dependant upon the highest impact on users. If an offending website is not in English, then don’t worry, it will be penalized as well.
So, you can rest assured that if you do “dob in” another website to Google, there is someone there looking at your complaint.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.