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Monday, May 10, 2010

Do You Like Google’s Design Makeover?

Posted by @ 8:53 pm

Last week Rene posted about Google’s new homepage design, along with some of the other changes that didn’t make the final cut. With millions of people worldwide using the new design since last week, the revamp appears to have been a success with little or no complaints from users so far.

With such a drastic change to the worlds most popular search engine, I was expecting to see a bit more controversy over the design. As I pointed out in a comment on last weeks post, there are a couple of elements that still bug me about the new design.

  1. Duplicated search options panel – Given that Google’s new search filters on the left hand side can be found duplicated at the top of the page, I’m not sure why they’ve decided to include them again.
  2. Cluttered Design – After recently removing every element from their homepage with a fade-in design, they’ve decided to clutter the results page with bold icons an additional column and extra borders.
  3. Design Consistency – The icons used to represent each search filter are very bold and don’t seem to follow Google’s traditional look and feel. For example, take a look at their homepage icons compared to others which can be found here.

They aren’t major complaints, and I certainly won’t be switching search engines over it but I’d love to hear your thoughts. Let us know in the comments below what you think of the new design.

P.S. If you want the classic Google look back, bookmark the following URL You can also switch back to the new look here.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

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Discussion (7 - comments)


Agree with all your comments.
It is just so cluttered now, and actually makes it harder to focus on the actual results.
I very much doubt whether 98% of searches will use these additional features. It would have been better to place the new options on the “advanced search” page IMO.


By Clay Cook - May 12, 2010

Thanks for your perspective. I can tolerate most of the changes except for the new styled input box. To me it doesn’t have proper input box “feel” and it is REALLY irritating. I’ve switched my browser home page to Bing.

By Ben S - May 18, 2010

Just want to say what a great blog you got here!
I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

Thumbs up, and keep it going!


By ONENSELOX - May 22, 2010

Just want to say what a great blog you got here!
I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

Thumbs up, and keep it going!

Christian,Diet Guide!

By ONENSELOX - May 31, 2010

I do like the various designs when I log into google, my favorite so far was the packman!!!!!!!!! Keep up the great creativity! What is the meaning of the glowing green cube…looks like Krypton…lol! Fun to see your handy work when I log in. All the best with your blog also.

By Tanya Gonzalez - June 5, 2010

Thank you. Not bad website you got going on here. Got some extra sites to direct to which have more info?

By do it - November 24, 2010

Google totally nailed it. Love it.

By Dave - July 1, 2011

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